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DTC haircare brand will collect data about micro-local pollution levels and “geo aggressors” that impact hair and scalp.
March 24, 2022
By: Christine Esposito
Editor-in-Chief
DTC brand Prose has a new partnership with BreezoMeter, the climate tech company that powers the air quality index on the Apple Weather App, to collect data about micro-local pollution levels that impact individual customer’s hair and scalp. Effective immediately, Prose’s proprietary online consultation will take into consideration BreezoMeter’s data around environmental factors such as climate, exposure to smoke, air pollution and other “geo aggressors” to inform unique formulas. ...
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